San Antonio Creative Industry continues growth trend generating $4.6 billion in 2011

Good news for creatives in San Antonio, like Chris and me!

The City of San Antonio Office of Cultural Affairs (OCA) and the San Antonio Hispanic Chamber of Commerce have partnered with the SABÉR (Strategic Alliance for Business and Economic Research) Institute to release the San Antonio Creative Industry 2011 Economic Impact Assessment Study. This is the third report of its kind to be released following those completed in 2003 and 2006.

According to the report, the creative industry accounted for $4.6 billion in economic activity in San Antonio last year and was comprised of 29,852 workers who earned wages totaling $1.1 billion. The top four creative sectors in terms of impact and wages included: printing and related activities, design and advertising, independent artists, and performing arts. Despite the economic downturn, the overall economic impact of the creative industry grew by 35.89% from 2006 to 2011, while employment in theindustry grew by 11.62% in the same time period. Based on these results, the leading creative occupations were photographers, graphic designers, and musicians/singers.

Don Draper said it best, so much so that it's a poster hanging in my office, "Creative is the least important, most important thing there is."  When budget cuts come around, businesses are quick to cut PR, marketing and creative, but without those 3 things where do your sales go? How do people get the good news about your company?  You need creative!