Right Online: Hispanic Engagement Online

20130121-181404.jpg I had a great time speaking on "Hispanic Outreach" at the RightOnline Social Media boot camp in Austin today!

It was great to see so many like minded folks in one room working to get the conservative movement re-fueled and ready to go.

I'll post my presentation when I get back to SA but I wanted to thank the Franklin Center, Americans for Prosperity, Empower Texans and Attorney General Greg Abbott for putting the whole show together!


Update, I've uploaded my presentation here for those who missed it.  Overall, I believe that communicating with Hispanics online is just like going back to the basics of communication: be sincere, build rapport, and be on their side.  I think conservatives have a lot of bridges to repair but it can be done.